Post by account_disabled on Mar 6, 2024 2:41:20 GMT
The are more farreaching than standard pagebypage keyword discovery. In this first tutorial Im going to walk through a hypothetical situation where a website is trying to decide how far down the longtail they should go in creating product categories. Imagine for a moment that you have a website that sells apparel in particular you sell shirts. You sell both longsleeve and shortsleeve and for each of those you sell vneck crewneck and turtleneck. Finally you offer colors of each red blue navy green orange white black grey. So lets get started.
We will consider those different potential levels of site architecture Greece Mobile Number List shirts collar types colors. Step Find the different potential depths Were going to start by using a hugely useful tool Keyword Mixer. We start by putting each one of those categories into one of the columns in Keyword Mixer. When we hit combine it will create a list of all the keyword combinations of these potential categories. Next we do the same thing but we put the colors into the nd column along side the collar types. This will give us a list like longsleeve shirt red and shortsleeve shirt turtleneck.
Finally we make a single list of just all the categories which will give us a list with keywords like longsleeve shirt or red or vneck. Step Create separate keyword lists for each Copy and paste each of the lists generated by Keyword Mixer into separate keyword lists. I made different lists. Pro tip Try changing the order of keywords like putting the properties before the product type. For example most people would search for Red LongSleeve Shirt not LongSleeve Shirt Red. This will require that you create more lists but you might find an even better potential architecture. Step Compare metrics In the crude example above the flatter architecture was the best where we didnt use every possible combination of every.
We will consider those different potential levels of site architecture Greece Mobile Number List shirts collar types colors. Step Find the different potential depths Were going to start by using a hugely useful tool Keyword Mixer. We start by putting each one of those categories into one of the columns in Keyword Mixer. When we hit combine it will create a list of all the keyword combinations of these potential categories. Next we do the same thing but we put the colors into the nd column along side the collar types. This will give us a list like longsleeve shirt red and shortsleeve shirt turtleneck.
Finally we make a single list of just all the categories which will give us a list with keywords like longsleeve shirt or red or vneck. Step Create separate keyword lists for each Copy and paste each of the lists generated by Keyword Mixer into separate keyword lists. I made different lists. Pro tip Try changing the order of keywords like putting the properties before the product type. For example most people would search for Red LongSleeve Shirt not LongSleeve Shirt Red. This will require that you create more lists but you might find an even better potential architecture. Step Compare metrics In the crude example above the flatter architecture was the best where we didnt use every possible combination of every.