Post by account_disabled on Mar 11, 2024 8:11:25 GMT
The Its well understood. It has origins in a lot of secrecy but that is not the way it is today and you should never accept that as an answer. That is a red flag. My recommended process for choosing an SEO company Step I want you to establish sit down with your team with your CEO with your executive team your board whoever youve got and figure out the goals youre trying to achieve with SEO.
Why do you want to do SEO Why do you want to rank organically for keywords Europe Cell Phone Number List Then figure out how youre going to judge success versus failure. In this process there are good goals and bad goals. Good goals I want to get in front of a lot of people who are researching this and so we need traffic from these specific groups. I know that they perform searches for this. Great. Were trying to boost revenue and were trying to boost it through new sales and SEO is a sales driving channel. Fine great. Were trying to boost downloads or free signups or free trials. Also a fine goal. Were trying to boost sentiment for our brand.
Maybe if you Googled some of our branded terms today there are some poor reviews theres lots of good reviews that rank below them and we want to push the good reviews up and the bad reviews down. Fine. Sentiment that could be something youre driving as well. You know a lot of people are researching your brand or branded terms. Those are all good goals. Bad goals We just want traffic more traffic. . Terrible terrible goal. Traffic is not a goal in and of itself. If you say Well we want more traffic because we know search traffic converts well for us and here are the statistics on it fine terrific. Now its a revenue driving thing. Rankings alone unfortunately this is a vanity thing that many people have.
Why do you want to do SEO Why do you want to rank organically for keywords Europe Cell Phone Number List Then figure out how youre going to judge success versus failure. In this process there are good goals and bad goals. Good goals I want to get in front of a lot of people who are researching this and so we need traffic from these specific groups. I know that they perform searches for this. Great. Were trying to boost revenue and were trying to boost it through new sales and SEO is a sales driving channel. Fine great. Were trying to boost downloads or free signups or free trials. Also a fine goal. Were trying to boost sentiment for our brand.
Maybe if you Googled some of our branded terms today there are some poor reviews theres lots of good reviews that rank below them and we want to push the good reviews up and the bad reviews down. Fine. Sentiment that could be something youre driving as well. You know a lot of people are researching your brand or branded terms. Those are all good goals. Bad goals We just want traffic more traffic. . Terrible terrible goal. Traffic is not a goal in and of itself. If you say Well we want more traffic because we know search traffic converts well for us and here are the statistics on it fine terrific. Now its a revenue driving thing. Rankings alone unfortunately this is a vanity thing that many people have.